When in Taiwan: Cultural Do’s and Common Pitfalls to Avoid
In order to understand Taiwanese culture, you first need to know that Taiwan is a mix of many cultures due to its history of being colonized by several nations including the Dutch, Spanish, and Japanese. There have also been influences from Confucianism, Buddhism, and folk religion, which can be seen in the taboos and superstitions that are pervasive in Taiwanese culture. Other influences include Taiwan’s indigenous people groups and Han Chinese culture. Another evident influence is Western culture, particularly among the younger generation in modern-day Taiwan.
After living in Taiwan for four years, my family and I have learned some ways to adapt to Taiwanese culture, but we are still learning every day. The best way to learn culture is through observation! As you get to know the culture more, you will become aware of the nuances of appropriate behavior and realize that even some Taiwanese “break” these rules too. Taiwanese people are generally very polite, helpful, and indirect. As a foreigner, you might not know if you have offended someone but try your best to respect cultural norms and customs. While you may experience the occasional outspoken auntie or grumpy bus driver who will scold you in public, you’re most likely to just be judged silently by locals. Read on to learn just a few of the dos and don’ts in Taiwan.
After living in Taiwan for four years, my family and I have learned some ways to adapt to Taiwanese culture, but we are still learning every day. The best way to learn culture is through observation! As you get to know the culture more, you will become aware of the nuances of appropriate behavior and realize that even some Taiwanese “break” these rules too. Taiwanese people are generally very polite, helpful, and indirect. As a foreigner, you might not know if you have offended someone but try your best to respect cultural norms and customs. While you may experience the occasional outspoken auntie or grumpy bus driver who will scold you in public, you’re most likely to just be judged silently by locals. Read on to learn just a few of the dos and don’ts in Taiwan.
Did you know that Taiwan has one of the highest recycling rates in the world?
They take it very seriously here.
Recycling
DON’T
- Litter. It might be difficult to find a trash can at times, so hold on to your trash until you find one.
- Be disappointed when you hear tinkly music coming from a truck—it’s not ice cream, it’s the trash truck! Trash trucks come at certain times of the day, and you will see people coming out to meet it with their trash.
DO
- Try to separate your trash and dispose of things in the correct bins. At the very least, trash is sorted into food waste, recyclable, and regular trash, but depending on the place, it could be further broken down into even more specific categories. Some apartment buildings will publicly shame those who violate the trash sorting rules by posting a picture of the culprit for all to see or giving you a fine!
Public Transportation
Using public transportation is a great way to travel in Taiwan. Whether it’s the local city buses, long distance buses and trains, or the subway or elevated rail, you can get around easily in most major cities.
DO
- Give up your seat to those who need it, like the elderly, disabled, or a pregnant woman. There are special priority seats designated for those who need them on most public transportation.
DON’T
- Eat, drink, or talk loudly on public transportation. This rule applies to children on board as well. Taiwanese society values harmony and quiet in public spaces.
- Rush on to the bus or subway. Stand to the sides and wait for others to get off first, before getting on.
Showing Respect
Ways of showing respect in Taiwan are similar to those in other Asian cultures. As a result of Japan’s occupation of the island from 1895-1945, many aspects of Taiwanese culture have been influenced by Japanese culture, especially in terms of orderliness, cleanliness, and politeness.
DO
- Use both hands when giving and receiving something like a gift, business card, or money. It’s a sign of respect. When visiting someone’s home, always bring a gift. Fruit, pastries, or snacks are common gifts to give.
- Take off your shoes when entering a home. Sometimes you leave them outside of the door, sometimes inside, or on a shoe rack. If visiting a local’s home, you might be offered slippers to wear.
- Find the end of the queue and wait. Taiwanese are quite orderly, and don’t mind queuing in long lines, especially if it’s for food.
DON’T
- Open a gift in front of the person who gave it to you. Thank them warmly, then set it aside to open later. It can seem rude or impatient to open it immediately.
- Greet people with a big hug. A handshake is ok, but not common. A wave, nod or smile is best. Taiwanese people appreciate friendliness but avoid overly physical gestures unless you’re very familiar with the person.
Superstitions
Taiwanese superstitions are rooted in a mix of Chinese folk religion, Taoism, Buddhism, and indigenous customs.
DO
- Be aware of superstitions your local friends might have, even if you don’t believe them yourself.
DON’T
- Stab your chopsticks vertically into your rice and leave them. It looks like incense sticks used at temples and is considered bad luck. Instead, rest your chopsticks horizontally on a chopstick holder or the edge of a bowl.
- Give clocks/watches, umbrellas, white flowers, or sharp objects. The reason these are considered unlucky gifts is either because the word in Mandarin sounds like another word relating to death, or because the object is a reminder of something related to death.
- Write names with red ink. Red ink is traditionally used for writing the names of the deceased on funeral banners, so it’s considered bad luck to write names in red ink.
These are just some of the do’s and don’ts you should know before coming to Taiwan. Remember, there are always exceptions to every rule. Observe how things are done around you or ask a friend who understands the culture for help. Don’t worry if you make a mistake, Taiwanese people are very forgiving towards foreigners, and you might not even realize that you’ve offended anyone. After living in Taiwan for a while, many of these things will become second nature to you!
Contributed by: Jessica Mao Smith of SEND Taiwan
Contributed by: Jessica Mao Smith of SEND Taiwan
Additional Posts

Choosing a Missions Organization: Why SEND International Stands Out “Why should I be a missionary through SEND International?” Jenna, a new missionary in Eastern Europe, shared with us what she appreciates about working with SEND. The highlights for her are: - Devotion to prayer - Diligence in communication - Commitment to development - Intentionality in accountability Prayer “Back in September of 2022, the Lord reconnected me with SEND after I had met them a year prior at the Moody Bible Institute. However, before he would sign me up for anything, my Missions Coach encouraged me to pray. He said something to the effect of, "I know that you've been praying on your own for a long time. But as the Church, we are not called to walk alone. So, you and I won't talk for about a month unless you have questions. I want you to go pray with 5 or 6 others from your church about where God is calling you." That October, more than 10 friends prayed with me and we saw God answer as He directed me to Romania. From February 2024 to November 2025, I had the pleasure of being a part of team meetings in Romania with my SEND colleagues. Our meetings were four hours long, two for prayer and two for business. This has been the minimum for our team. There are also prayer meetings with the local churches we partner with, among smaller groups within our team, of course prayer with many of you across the pond, including those at our US office. The organization was built, has been sustained, and continues to run on prayer. This is my favorite thing about SEND. Communication As I mentioned above, we have a two hour block for business / ministry details in each of our meetings. This provides consistency across our team which works alongside three different churches and in a variety of ministries. It also helps us to communicate about the need for change or growth, alongside what is working well. In addition, my team director also meets with each of us, allowing us to communicate needs, considerations, and prayer requests. I've also enjoyed getting to work with SEND workers outside of my immediate region . We receive emails with the minutes from the Europe leadership team, Friday communications from our international director, and information regarding projects that affect our work among the unreached. In December of 2024, our international director at the time wrote a note to my parents for the first Christmas that I was gone. If nothing else had convinced my mom yet, this did. He took the time to care for me, but also to care well for the parents that were sending me (What it meant to my dad and mom for him to do this well has been one of the greatest ways I've been supported.). I also have some pretty wonderful regional directors. These people have prayed alongside us (while also serving in their own countries of service), they have taken time to come visit and encourage our team, and they have also taken the time to encourage the people in our churches. Development SEND has provided much in the area of development and care (spiritually, physically, mentally, and emotionally). At our regional conference (every three years), there have been medical check ups available, counseling options, and time for connecting with others on the field with similar experience. At our conference last October, I connected with a missionary who served overseas for many years, and is now serving on the administrative side of SEND. She has met with me since then for mentorship and has also invested much of her time recently in preparing a retreat for the singles across Europe. Accountability Over the years I have read and heard amazing stories of how God has worked through missionaries. God has done great things and great things He is still doing! However, people who have committed their lives to the Lord in this way are not “super Christians”. We are still humans with the same struggle against flesh that others have . A major challenge is in being isolated -- living in areas with little to no presence of other believers to sharpen them can cause many difficulties. SEND has been a great resource in this area too. Through my team, I have an accountability partner that I meet with monthly. When my regional director came to visit, he and his wife spent a day with me and asked intentional questions about how I lead, handle conflict, and how I am growing in general as a Christian. In addition, my teammates share their wisdom with me on a regular basis. These things and more have assured me that SEND International is a highly valuable organization and I'm excited to partner with them in service to, for, and with our great God! Interested in being sent by SEND?



