Stoves for salvation's sake
By Mark Canada, director of Marketplace & Development Enterprises —
Don and his wife, Krystal, had been living in Albania, working for a mission agency and trying to plant a church among Roma people.
The Roma
in Albania are largely squatters who usually make a living in one of two ways – by rummaging through trash to collect and recycle plastic or by sending their kids out to beg.
In either scenario, the family brings in $3-$5 a day, on a good day.
Don saw that the Roma lacked hope because they were undereducated, couldn’t find jobs and faced distain from the surrounding community. He realized the men he was seeking to reach had little time or desire to talk about God when finding money to buy food and to survive that day consumed them.
Don set out to change that.
***
It took a while, but Don eventually created a wood-burning stove that he could teach the Roma men to build. The quality matched that of imported stoves, but these could be sold at a price that lower- and middle-class families could afford.
He had a product
, but he didn’t yet have a business. Don needed help.
So Don turned to Marketplace & Development Enterprises.
***
MDE — an offshoot of SEND International, formed to make disciples through tentmaking, community development and business as mission — was just getting off the ground when Don contacted us two years ago. MDE helps believers launch businesses in unreached communities so that people may be transformed by and through the power of Jesus Christ.
We flew to Albania to meet Don and Krystal and to find and work with a lawyer and an accountant to set up an LLC to legally house the business, named Inovat.
MDE connected Don with an entrepreneur in the United States, Jim Schlott, who volunteers
as one of our advisors. Jim began walking Don through our 10-step process for creating and launching a business.
Don needed $40,000 of start-up capital. We found investors for him.
Don needed a bookkeeping system; we found a volunteer to help him create and use that system.
“When we were introduced to MDE, we were very impressed and saw it as a perfect fit for our ministry that God had called us to,” Don says. “MDE provides Inovat with an umbrella of protection that has allowed us to carry out our ministry efforts with professionalism and a confidence that we are operating legally in a foreign country.”
***
Inovat’s stove-making business creates better-paying jobs and deepens relationships.
Through trial and error, Don learned how to make four or five stoves a week — but that wasn’t enough to make Inovat truly profitable. So MDE found another volunteer, Jim Logan, who has more than 30 years of experience in manufacturing.
Jim and other MDE volunteers flew to Albania where Jim developed a list of suggested process improvements for Don. Don has implemented about half of them so far. He has quadrupled his production and dramatically reduced production errors.
Don employs five Roma workers on a part-time basis. They make about $20 a day – five or six times what they were making before they started working for Inovat. Each man is now entered into the country’s health and pension system; each is gaining job skills that are transferable to other jobs.
“I continue to feel like I am more a part of the Roma community, and I also strongly feel that God is allowing us to be a part of the solution in helping them in legitimate ways — empowering them and giving them dignity in meeting their own financial responsibilities,” Don says.
Last year was the warmest winter in 75 years in Albania, and Don lost some money — something that is not uncommon when starting a new business.
Now, with colder weather and a more efficient production system, Inovat is on target to end the year in the black.
***
Because of Inovat, each Roma worker looks Don in the eye over a cup of coffee during break times and hears how the love of God compels Don to do what he is doing.
“With little in common with the Roma and at my age, I relate better with these men in a work environment instead of just hanging out with them and drinking coffees with them. I am able to do both,” Don says. “I’ve personally experienced my relationships move deeper and beyond the superficial.”
Don is still a missionary. He disciples youth who come to his wife’s Kidz Club, which MDE also helped establish.
But because he is also a businessman, he can tell the story of God’s love to his business suppliers, to the shop owners who sell his stoves, to fellow small-business owners who understand what he is doing and can relate to how hard it is.
And, when he goes to the Roma community, people point to him and say, “Hey, that’s Don. He’s an American, but he’s helping our people by giving us real jobs. You need to listen to him.”
More about MDE
Marketplace & Development Enterprises' vision is to see thousands of mature Christ-followers taking the presence and the message of Christ to the millions who have little to no hope of experiencing God’s love or hearing truth in their communities.
The organization believes this is often best done through relationships built in the natural setting of the marketplace. Here, relationships are developed by working alongside people — either as a fellow employee or as the owner of a business.
MDE's goal is to help connect Christ-followers with opportunities and with resources that encourage and enable them to use their vocational skills and passions in unreached communities for the purpose of teaming with others in planting healthy, reproducing churches through the natural relationships that flow from working and living in authentic ways.
Additional Posts

Choosing a Missions Organization: Why SEND International Stands Out “Why should I be a missionary through SEND International?” Jenna, a new missionary in Eastern Europe, shared with us what she appreciates about working with SEND. The highlights for her are: - Devotion to prayer - Diligence in communication - Commitment to development - Intentionality in accountability Prayer “Back in September of 2022, the Lord reconnected me with SEND after I had met them a year prior at the Moody Bible Institute. However, before he would sign me up for anything, my Missions Coach encouraged me to pray. He said something to the effect of, "I know that you've been praying on your own for a long time. But as the Church, we are not called to walk alone. So, you and I won't talk for about a month unless you have questions. I want you to go pray with 5 or 6 others from your church about where God is calling you." That October, more than 10 friends prayed with me and we saw God answer as He directed me to Romania. From February 2024 to November 2025, I had the pleasure of being a part of team meetings in Romania with my SEND colleagues. Our meetings were four hours long, two for prayer and two for business. This has been the minimum for our team. There are also prayer meetings with the local churches we partner with, among smaller groups within our team, of course prayer with many of you across the pond, including those at our US office. The organization was built, has been sustained, and continues to run on prayer. This is my favorite thing about SEND. Communication As I mentioned above, we have a two hour block for business / ministry details in each of our meetings. This provides consistency across our team which works alongside three different churches and in a variety of ministries. It also helps us to communicate about the need for change or growth, alongside what is working well. In addition, my team director also meets with each of us, allowing us to communicate needs, considerations, and prayer requests. I've also enjoyed getting to work with SEND workers outside of my immediate region . We receive emails with the minutes from the Europe leadership team, Friday communications from our international director, and information regarding projects that affect our work among the unreached. In December of 2024, our international director at the time wrote a note to my parents for the first Christmas that I was gone. If nothing else had convinced my mom yet, this did. He took the time to care for me, but also to care well for the parents that were sending me (What it meant to my dad and mom for him to do this well has been one of the greatest ways I've been supported.). I also have some pretty wonderful regional directors. These people have prayed alongside us (while also serving in their own countries of service), they have taken time to come visit and encourage our team, and they have also taken the time to encourage the people in our churches. Development SEND has provided much in the area of development and care (spiritually, physically, mentally, and emotionally). At our regional conference (every three years), there have been medical check ups available, counseling options, and time for connecting with others on the field with similar experience. At our conference last October, I connected with a missionary who served overseas for many years, and is now serving on the administrative side of SEND. She has met with me since then for mentorship and has also invested much of her time recently in preparing a retreat for the singles across Europe. Accountability Over the years I have read and heard amazing stories of how God has worked through missionaries. God has done great things and great things He is still doing! However, people who have committed their lives to the Lord in this way are not “super Christians”. We are still humans with the same struggle against flesh that others have . A major challenge is in being isolated -- living in areas with little to no presence of other believers to sharpen them can cause many difficulties. SEND has been a great resource in this area too. Through my team, I have an accountability partner that I meet with monthly. When my regional director came to visit, he and his wife spent a day with me and asked intentional questions about how I lead, handle conflict, and how I am growing in general as a Christian. In addition, my teammates share their wisdom with me on a regular basis. These things and more have assured me that SEND International is a highly valuable organization and I'm excited to partner with them in service to, for, and with our great God! Interested in being sent by SEND?



