Out of the Snowbank

As winter lands on many of us here in Canada (especially Calgary this week - wow!), driving conditions become a significant challenge. Can you relate to having your vehicle caught in the snow? Perhaps you remember that sinking feeling as you realize that your tires… are… just… not going to grab. Instead, they begin to spin, and you are stuck. Sigh...

Getting Moving Again

Whether you’re the driver or a passenger, you’re in a fix. After walking around the vehicle to confirm the problem, you try to make sure the wells are clear, and maybe put some traction under the wheels. Then you get back in, straighten the wheel, and begin to rock the car back and forth, and back and forth. Things are much better if you have some helping hands. It’s a collective cultural event in Canada to help push each other out of snowbanks! People shove with all their might, trying to stay clear of flying snow and ice…

Just About There

Then, slowly… gradually, you feel the tires begin to find some traction, and the car moves just a bit. The “pushers” from behind feel it also, and yell their encouragement! “Go! Go! GO!!” they yell as they redouble their efforts. Then car slowly inches forward! You’re almost there… That’s the point – that moment of “just about there…” that I feel like SEND Canada is at.

Gaining Traction

In some ways we’ve been a bit stuck. Thankfully, we have a team that’s continuing to learn and we’re making adjustments. We’re working to “clear the wheel wells”, and we’re pushing! Many of you reading this are pushing with your prayers and financial support as well – thank you!! We’ve got increased traction on college campuses. We’ve got improved traction with foundations in Canada. And we’ve got a big push in 2014 with our new Church Partnership Initiative – ways a mission agency can serve the church, and not the other way around! Stay tuned for more on this!

Hope and Optimism

I hope this little story brings a picture of hope and optimism about SEND. Thanks to those of you who are helping to “push” with your prayers and finances! Pray a quick prayer for us, would you? We’re asking God to help us get out on the open road in 2014!


Rob “Mags” Magwood is the Canadian Director of SEND International. Together with his wife, Kathleen, and their kids he has served as a teacher and church-planter in Ukraine and Russia. Rob is also the host of the Global Missions Podcast.

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When God First Widened My World: Remembering Urbana 1996 I still remember the winter air. It was December 1996, and I was a junior at Oakland University in Rochester Michigan, serving as a small group leader with InterVarsity Christian Fellowship—the ministry that had profoundly shaped my faith since my freshman year. I was growing spiritually, serving faithfully in my local church, and stepping into leadership on campus. Attending Urbana felt like the natural next step. Urbana only happened every three years, and I knew that once I graduated, I might miss the chance altogether. My church believed in that moment enough to cover the cost. They entrusted me—and my campus minister—with a van full of college students, driving from Detroit to Champaign-Urbana during the quiet days between Christmas and New Year’s. I had heard the stories: thousands of students, passionate worship, a clear call to live fully for Jesus. What I encountered exceeded every expectation. A Campus Taken Over by the Kingdom Buses poured in from every direction, unloading students onto a snow- covered campus. Dorm rooms filled. Cafeterias buzzed. The entire university seemed overtaken—not by noise or spectacle, but by a quiet, collective hunger for God. For the first time in my life, I met students from places far beyond Michigan— Harvard, Loyola, Wheaton. My world was expanding in real time. I don’t remember every speaker or session. What I do remember is the unmistakable clarity of the invitation. God was bigger than I had ever imagined. Not just personal. Not just local. He was King of the nations. And there were people—millions of them—who had never heard His name. The question was simple, but it felt weighty: Would I commit my life, in whatever way God asked, to the Great Commission? Explore God’s leading toward the nations with a SEND missions coach.
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